SocialReact is a blog about everything New Media including Social Networks, Blogs, Social Media, Viral Videos, Podcasting and Web 2.0. Our goal is to educate business owners on the benefits of using Social Networks and New Media to not only promote their businesses, but to better understand thier customers and become more customer-centric.
Today’s society prefers interaction over sole communication by a brand. In fact, one-way communication is becoming more of a thing of the past as younger generations spend more time online than watching TV.
The truth is, older generations, such as baby boomers, are learning Social Networks and discovering how much fun it is to reconnect with elementary school friends. Likewise, businesses and brands like Burger King and Skittles are finally getting comfortable experimenting with Social Media.
The problem is, no one is really sure how to effectively market through New Media. Traditional marketers, who are used to creating in-your-face advertisements, must learn to be subtle and sincere. Otherwise, they will not stand a chance in Web 2.0.
SocialReact aims to change this by analysing the Social Networking business statigies of other companies and by suggesting alternative social media marketing methods.