How Businesses use Social Networks (Burger King and Facebook)
Posted: May 19th, 2009 | Author: admin | Filed under: social network business | Tags: Burger King, clever marketing, Facebook, social network business, Whopper | No Comments »
Source: tedmurphy
One really interesting way Burger King used Facebook was to develop a Facebook Application that displayed a free whopper coupon when a user deleted 10 friends. Altough Facebook didn’t find this kosher and soon after, removed the application, I feel the stunt was a success since it gave Burger King a ton of free publicity and media coverage. I never thought I’d say it because I’m not a fan, however, companies need to think like Burger King.
See below for the proof…