Social Networks can Generate Buzz for your Brand

Source: nicmcphee

Social Networks are getting more users and traffic than ever before.  What’s more is that people trust the influence of their friends and family over being “sold” on a product through a traditional advertisement.  This shift creates enormous opportunity for businesses as they learn better ways to promote their brands through social interaction.

From the article:

Marketers know the biggest influence on what people buy is recommendations from family and friends — and that circle has got larger thanks to Facebook, MySpace and LinkedIn, which connect individuals with similar interests worldwide.

The “buzz” they generate is about personalities, activities, events, careers and commodities, and that definitely includes what people like to experience, see, use, wear, and taste. No small wonder, businesses are tapping into this medium to promote their products and services.

Read the entire article at FinancialPost.com