Google has recently been trying to take market share away from Internet Explorer with their new web browser Chrome. Check out their creative TV commercials that have gone viral on Google’s YouTube video sharing website.
Read the Full Article at PC World
Source: nicmcphee
Social Networks are getting more users and traffic than ever before. What’s more is that people trust the influence of their friends and family over being “sold” on a product through a traditional advertisement. This shift creates enormous opportunity for businesses as they learn better ways to promote their brands through social interaction.
From the article:
Marketers know the biggest influence on what people buy is recommendations from family and friends — and that circle has got larger thanks to Facebook, MySpace and LinkedIn, which connect individuals with similar interests worldwide.
The “buzz” they generate is about personalities, activities, events, careers and commodities, and that definitely includes what people like to experience, see, use, wear, and taste. No small wonder, businesses are tapping into this medium to promote their products and services.
Read the entire article at FinancialPost.com
Source: massimobarbieri
Social Networks are rewriting the rules of online advertising. These changes are being caused by the overwhelming number of users that these sites are receiving and the portability of content over the web with the creation of technologies such as Facebook Connect and and MySpaceID.
From the article:
The change is taking place on social networking sites, where new applications and cross-site partnerships are turning the likes of Facebook and MySpace into one-stop shops for hundreds of millions of users–platforms from which all the Web’s offerings can be reached.
More important, in the next wave of development for such sites, new tools will allow members to take their social-media identities with them when they go to other Web sites. Once wedded to a single networking platform, a member’s “social graph”–password, profile, list of friends–is becoming portable. In other words, as they surf the Web, users increasingly will be able to define themselves by their social network of origin.
That’s big. It signals that Web companies are no longer in a race to build “destination sites” that attract vast numbers of users. Instead, social networking players are racing to extend their influence over the entire Web by exporting their social features to all sites.
…
Advertisers, meanwhile, may eventually stop buying specific ad space on the Web and go after users, wherever they pop up, based on their social profiles and networks.
Read the full article at BusinessWeek