Should my business use social networks?

Fort Worth Business Press:

If you’ve watched a newscast…you’ve probably heard references to Facebook or Twitter. Social media has received a lot of coverage lately. Many business owners are asking,  “Does my company need to be using social media?”  Before we answer that question, let’s examine exactly what social media is.

Simply put, social media is people having conversations online. That’s it. This happens on thousands of sites every day. People talk about everything from environmental issues to what they ate for lunch. At first glance, it can seem overwhelming, but it can actually add tremendous value to your business and provide a hefty return on investment.

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