Social Networking 101 for Businesses

Social Media Marketing differs from traditional marketing, in that, instead of being targeted by marketers, consumers want to interact with marketers.  Below is a collection of excepts to help businesses get started with social media and social marketing.  Stay tuned for more tips!

Nowadays, everybody is talking about Social Media Marketing (SMM) and how great it is for promoting a business. The truth is, most people are really confused about SMM, and they feel very frustrated because they want to take advantage of it but just don’t know how. The goal of this article is to help those people plan and execute a successful SMM campaign.

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Give Before You Take. Share your expertise, help others, post articles and answer questions. Don’t start asking for business on day one. Social networking is for building relationships and trust.

Be Active. Spend 15 minutes every day building your network, posting comments and contacting other community members. If you aren’t noticed in your community, you might as well not be there.

Share Your Knowledge. If you are one of those people who wants to join social networks to benefit from what others know, but you’re not willing to be generous and share your own knowledge, you will never be successful at SMM. When you start sharing what you know, people open up to you. That’s when you start building valuable relationships. If you are always giving, people will want to reciprocate.

Source: PartnerUp