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How Businesses use Social Networks (Burger King and Facebook)

Posted: May 19th, 2009 | Author: | Filed under: social network business | Tags: , , , , | No Comments »

Burger King License
Source: tedmurphy

One really interesting way Burger King used Facebook was to develop a Facebook Application that displayed a free whopper coupon when a user deleted 10 friends.  Altough Facebook didn’t find this kosher and soon after, removed the application, I feel the stunt was a success since it gave Burger King a ton of free publicity and media coverage.  I never thought I’d say it because I’m not a fan, however, companies need to think like Burger King.

See below for the proof…

Wall Street Journal Coverage

Cnet Coverage

Huffington Post Coverage



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